Done right paid search listings yield results quickly and are consistent at bringing in plumbing jobs. Once you have your Google Ads campaigns developed, it will continue to deliver jobs and you have created a real business asset making you first choice in the local market. When a search user clicks on a Google Ad, it’s branded with your URL and leads to a landing page on your website. Paid search is not a lead aggregator where you return a quote, 1 of 3, and hope you win the bid such as on Angie’s List or HomeAdvisor. That is price shopping and usually results in poor quality leads. With paid search listings you generate plumbing jobs with customers who value your service.